Experience:

• 20 years of successful proven track record within the automotive industry in the area of product marketing, product management, product planning, portfolio & mobility strategies, branding (strategies & management), launch management, process definition & implementation for renowned western and Chinese OEMs like Volkswagen, Land Rover, Mercedes-Benz and Geely (Lynk & Co)
• 15 years of in-depth China experience in the automobile sector within different entity set-ups

Industry priorities:

• Automotive OEMs & suppliers
• BEV startups
• Mobility startups
• Any companies in organizing and/ or process transformation
• Companies setting up new organizations and/ or departments

Skills:

• Brand Management experience concerning brand definition, brand building strategies, models, tools, methods, processes, approaches, and activities to introduce and successfully establish new western brands in the Chinese market. Transfer of brand vision into the product portfolio strategy. Fusion and interaction of brand, design, and product within an intercultural context.
• Highly experienced in defining global strategies concerning portfolio (e. g. Cycle plan definition), product, mobility solutions & electrification, innovation development & implementation
• Highly professional in process definition and implementation (Launch Management processes, Master data processes, innovation process, CGI process)
• In-depth experience in Product definition during the early strategic phase, including attribute and feature planning
• Strong Project lead capabilities for international projects with multi-cultural team composition
• Vast knowledge in setting up and executing a market intelligence environment for OEMs including market analyses, regular studies, and clinic planning, etc.
• Profound Knowledge in the area of CGI applications (process set-up and implementation) handling a yearly budget of 17 million Euro
• In-depth skills in setting up high performing teams and departments, people management & potential development
• Strategic thinker and innovative leader capable of leading in a multi-cultural environment